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CPM $400 → $36
KaiserFit Supplements
E-commerce
ROAS
3.11x
Revenue
$1.4M/mo
Ad Spend
$450k
Timeframe
1 month
Client Goal
Reduce sky-high CPMs and scale profitably
Key Challenges
- CPM at $400 - unsustainably high
- Poor campaign structure
- Targeting issues causing waste
Our Strategy
1
Complete account restructure
2
Broad + lookalike audience strategy
3
Creative refresh with user-generated content
4
Advantage+ shopping campaigns
Execution
Week 1: Pause and restructure all campaigns
Week 2: Launch new structure, test creatives
Week 3-4: Scale winning combinations
Achieved overnight CPM reduction
Results Achieved
CPM reduced from $400 to $36 overnight
$1.4M monthly revenue achieved
3.11x ROAS
91% CPM reduction
Technology Stack
Meta Advantage+ShopifyKlaviyoGoogle Analytics 4
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